Even though the lines are blurred with a lot of different types of digital output these days, it’s important to understand the implications of various
A business gets to be identified in time with a brand. The brand is the primary “spokesperson” of a corporate entity who will be doing
Email is a very powerful tool for marketing. This is a fact that is generally accepted by many. What do you know about email and
I think that the previous post was pretty convincing, wasn’t it? What better motivation than considerably less cost for marketing? Of course, there is always
We have been talking about a lot of P’s – here are more of them. In marketing theory, there are two promotional strategies in the