In the previous post, we discussed what kind of blog you should start – a niche blog (a blog focused on a particular topic) or a composite blog (much like a personal journal which covers a wide range of topics). Let us focus on the niche blog for the moment. I mentioned that a lot of blogging experts tend to lean towards the niche blog. Why is this so?
I came across a post on this at Tzuvelli, a blog focused on strategic blogging and monetization. The blogger lists 12 reasons to start a niche blog, I’d like to share some of the most important points (at least from my point of view).
1. Creating a local niche blog creates the opportunity for you to get from behind the computer and go out into the community.
2. Blogging is no longer simply an ethereal prospect but you can truly connect with your readers.
3. If done right, you could leverage your blog to become well known in your community.
4. With a local niche blog, you can leverage those high cost AdWords in a meaningful way. It is easier to write content related to keywords like car insurance, mortgages, lawyers because you can relate it to what is going on in your community It is easier to write about these things because you know what is happening in your community.
5. It will become easier to build a group of local contributing writers to where you could eventually move into an editorial position. Manage and expand.
6. A local niche blog with strong ties to the community would probably be easier to sell. And likely more profitable, since you can get higher add revenue.
7. Depending on your location there may not be very much competition.
What do you think, convincing enough?
Originally posted on July 29, 2008 @ 3:06 pm
