The format of your business blog is something that you cannot take for granted. I think that this applies to all kinds of blogs, actually. I have been receiving a lot of feedback in my personal blog about the formatting of my blog. Most of the positive comments I get are about my content and most of the suggestions for improvement are about the template and layout. This suggests that many readers pay attention to the physical aspect of the blog as well.
One thing that some people overlook is the sidebar. Depending on the blog template that you are using, you can have one or two sidebars. I would not go as far as to dictate how many you should have – it really depends on your preference and what content you are going to place there. However, I think that you should put some thought into what content you are going to place in your sidebars and make sure that you make the most out of it.
I think that the most important thing that you should place in your sidebars is your profile. This includes a short description of yourself and your business. This gives readers an insight to what you and your business are all about. More than this, you should place contact details in your profile. One of the biggest turn offs for readers is wanting to get in touch with the blogger and not being able to find a way to do it!
Let’s look at more sidebar content in the next post.
Originally posted on June 8, 2008 @ 1:51 pm
