I might be late on this one, but have you heard of Google Analytics? This is another product of Google which you can use to analyze your web site or your blog in terms of traffic. Google may have its quirks and flaws but I have to say that Google Analytics does give you a LOT of information about your web site.
In order to use this tool, you have to have a Google account – who doesn’t at this point? Just log in to the Analytics page and then you can set up your account. At first, you may be a bit overwhelmed by all those terms and charts and whatnot but Analytics is pretty easy to use. There are a lot of guides online which can help you learn the ins and outs of the tool.
What benefit can you get from using Google Analytics? I like how SEO White Hats outlines the benefits:
1)Unlike other expensive visitor tracking services, it is free. This helps put Google Analytics at the top of the list.
2)Google Analytics helps find out where visitors tend to leave the check out and sign up process in the site. With this information, amendments can be made to modify the sign up process and make it more user friendly.
3)Google Analytics helps you find the pages and links in the website that visitors click on the most. With this information, you can improve the pages and position them and their links appropriately.
Let’s continue with the rest of the benefits in the next post.
Originally posted on May 27, 2008 @ 10:52 am
