One of the most time consuming activities that you have to engage in when it comes to business blogging is promoting your business blog. I suppose that it does not really differ much from the more conventional ways of marketing. You have to take certain steps to ensure that people will know that your business exists and you have to exert effort and set aside time for these things. The same goes with blogging.
Creating a blog is easy. Whether you want to use a free blog platform or you want to use your own domain, the idea is the same and the execution very simple. Coming up with content for your blog is relatively easy as well – perhaps writing might prove to be a task for some but it can be handled quickly.
Marketing your business blog, on the other hand, I find to be more tedious. With the millions of blogs on the Internet today, how will other people find yours? More so, how do you get people you are targeting to discover you online? That is where marketing comes in.
One effective way is to submit your blog or web site to search engines. I have been working on a blog of mine in the past month or so and I have only recently been reminded of the importance of submitting to search engines. Before I did this, I barely had traffic to my blog. After spending several days on focusing on blog search engines, I began to see my traffic going up in the next few weeks. It does not happen overnight, mind you, but you do get results.
Originally posted on June 1, 2008 @ 2:33 pm
