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Ever since the mobile phones invaded the consumer needs and wants in 1995, its evolution and reliability has been implanted in the minds of most cellular phone users anywhere in the world. Known for being at the forefront of spearheading all innovations and new mobile phone enhancements, it had totally left behind other current competitors eating their dust such as Motorola, Siemens and Ericsson. The mobile phone leadership that Nokia had for the cellular phone industry has been proven, and Nokia even experienced problems with regards to serving the large demand for their manufactured mobile phones.

Leaning on this strong foundation, it is quite obvious that Nokia has slowed down a bit since it has clearly had the edge over the rest of the pack. Durability and reliability proven, people are readily familiar with the kind of quality that Nokia offers and how it aims to cater to all types of classes of demand. To date, even the higher priced phones with the usual built-in camera, mp3 players, Bluetooth and infrared options have been in demand by the people who are usually tagged as the most unlikely purchasers anywhere in the world. Proof of the reliability that Nokia has given is that even old model cellular phones such as the 6150, 5110, 3210 and 3315 series are still in demand in the market. While most people have opted to go for the higher capacity phones and features, there are people who just need a phone to communicate and send simple text messages as the most important things above anything else.

At present, Motorola, Samsung, Siemens and Ericsson are making their various moves in trying to improve their current market share, seeing that Nokia has opted to focus on their other product lines such as modems and other electrical stuff. Probably focusing on expanding their product line for business development purposes, this has opened the doors for the other competing cellular phone manufacturers to take advantage and try to make hay while the opening is there for them. However, regardless of how successful they may be, brand loyalty will be the deciding factor eventually, something that Nokia has already built to this day.  

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• Creating Brand Awareness through Effective Brand Names and Symbols

Originally posted on November 15, 2006 @ 7:48 am