I was browsing through one of my blog network forums the other day and I ran across an interesting thread entitled “Describe the reason you blog in one word.†The responses were quite varied but in the pattern that I noticed is that bloggers who wrote personal blogs tended to write for themselves while bloggers who wrote for business purposes tend to have the reader in mind.
When it comes to business blogs, the reader should be the foremost consideration. Have you asked yourself whether your business blog is optimized for your readers? Take a look at some of these considerations that could help you tweak your blog.
Content
I’ve written about this time and again but it wouldn’t hard to do it again (and again and again, if necessary). Your content should be geared towards meeting the needs and expectations of your readers. You want them to keep coming back for more and to patronize your business. Give them what they want.
Layout
Again, content may be king but the layout matters a great deal as well. Try putting yourself in your readers’ shoes. How would you like to keep on reading long blocks of longwinded text? How would you like to get lost in those long blocks? I bet you wouldn’t appreciate that – neither would your readers. Provide them with a pleasant experience – both in terms of content and layout. A great combination of these two factors would give you good results in terms of reader satisfaction.
Originally posted on May 2, 2008 @ 1:33 am
