Who isn’t interested in knowing something about the future? That is why we have fortune tellers and all sorts of schemes to give us a peek into what tomorrow holds for us. Why not let this tiny aspect of human nature do your work for you and your business?
Give your customers a peek into what you have in store for them in the near future by posting entries in your blog. 
Remember when Sony was still working on the PlayStation 3 and all they had were little snippets of information? How about Steve Jobs and Apple with the iPhone? These two giants in the tech industry know how to build up the anticipation for their products. They know how to give just enough information to their customers and heighten their excitement for what is to come.
You can do exactly the same thing with your business blog.
Make a big deal about a product or service that you are about to release in the near future. Give your customers an idea of what it is about but keep some details hidden – for now. You can even throw in a teaser or two to keep them guessing. Of course, you have to be accurate and honest – you don’t want to be accused of false advertising.
You may not have as big a customer base as Sony and Apple but it doesn’t matter. With such a strategy employed, your blog readers will certainly get the word around. It will only be a matter of time till you get more of the exposure that you are aiming for.
Originally posted on October 15, 2007 @ 10:30 pm