In the last post, we talked about how important it is to brand your blog. That is, to make sure that your blog has a lasting impact on your readers and to keep them remembering your blog (and thus your business) without much effort at all. We discussed two points – using your own domain and creating a logo. Here are more ideas on how to brand your blog.
Make sure your blog is user friendly
This is a very important aspect when it comes to blogs. In fact, it does not matter whether you are blogging for personal purposes or for business purposes. It is of utmost importance that you bear in mind your users. You want them to have an easy time navigating your blog. You want them to find it easy to read your posts and to find relevant posts as well.
An important thing to consider is the layout of the blog. Make sure that it is organized and that the links are easy to find. Also, make sure that you are not permeating your blog with ads that could be irritating to the user. These and other things should be on your mind when you design your blog.
Think up of a smart motto
It may sound cliché but mottos and slogans work. They are important in helping your customers remember your business and what it is all about. This part could be tricky – just as tricky as coming up with a relevant logo – so you should take your time with this.
If you want to read more about branding and its relevance, try this post that I came across on Typepad.
Originally posted on May 26, 2011 @ 9:31 am