Not convinced yet? Well here are more reasons you should work on improving your business’s online presence.
Gather feedback conveniently
Feedback from customers is one of the most important things in running a business. How would you know if you are satisfying your customers or if there are some aspects that you need to work on? One of the most effective ways of achieving this is to hear directly from the users of your product or service. Having a web site or a blog wherein customers can directly voice out their opinions – whether positive or negative is a cost effective way of doing this.
Make extra income
Maintaining a web site or a blog is not all expenditure on your part. In fact, business models have been changing a lot in the past years because of the Internet. You can even earn extra money through your web site or blog through affiliate marketing and ads. Of course, you have to do this right in order to avoid senseless ads that might only annoy your customers.
Educate your customers
An important thing regarding advertising and marketing is the dissemination of accurate information – both to existing and potential clients. Your web site or blog is an effective way of doing this. You can upload all the relevant information to your blog and have it there for the whole world to read.
Again, all these things can be done with much less cost than traditional methods.
Originally posted on January 8, 2008 @ 7:33 am